Consumer
We’re reimagining what it means to be alive.
Technology has become woven into every aspect of daily life, shaping how we care for ourselves, connect with others, manage our homes and experience the world around us.
As intelligence becomes embedded within products, services and environments, ambitious organisations have an opportunity to redefine the relationship between people and technology with innovation that doesn’t demand attention, but works quietly in the background, helping people live more fully and focus on what matters most.
当社の提供価値
The most successful innovations sit at the intersection of breakthrough technology, human needs and commercial opportunity. By combining human insight with a deep tech strategy, we create experiences that are more intuitive and meaningful, and where technology feels less like something we use and more like something that helps us thrive.
We partner with ambitious clients to co-create the future. Together, we turn bold ideas into commercially successful products, services and experiences that disrupt markets, unlock growth and establish a defensible competitive advantage.
Future homes
The home is becoming more complex, not just in terms of technology, but in what people expect from it. Homes must be privacy-preserving, context-aware, highly automated, resilient and effortless to manage. Yet today’s architectures are struggling to keep pace. Fragmentation is slowing adoption, trust remains fragile, software lifecycles are accelerating and electrified homes are becoming increasingly dependent on variable infrastructure. These challenges cannot be solved through incremental innovation alone.
At the same time, we’re seeing the emergence of a new Future Home ecosystem that will disrupt value chains, products and services. The value from this ecosystem will not come from more ‘smart’ devices, but from intelligent outcomes that understand context, anticipate needs and adapt around those who live within them.
With our unique combination of capabilities and platforms, we work with our clients to create entirely new categories of in-home interaction that are elevated by this new and emerging home ecosystem. Through the strategic application of advanced AI and first principles engineering, we can work together to deliver proprietary experiences that transform consumer expectation and establish a lasting deep tech advantage.
Wellness
Consumers are more engaged with their wellbeing than ever, seeking greater control over both how they feel today and how they age. Healthcare is becoming more consumerised, regulatory lines are shifting and people have access to more data about their health than ever. The challenge now becomes how to break that data down to make it both meaningful and actionable for the consumer.
We partner with clients to bridge that gap, bringing together connected wearables and agentic coaching experiences to personalise guidance. By translating technologies from the lab, clinic and salon into intuitive products and services, we help empower people to make informed decisions, take control of their health and safely achieve better wellbeing outcomes with confidence.
Location-based entertainment
Whether it’s a theme park, stadium game or a band in concert, truly memorable experiences are defined by whether people feel part of something special, not simply observers watching it happen. But delivering this at scale is not currently achievable in ways that would be truly meaningful. Attractions cost more to build, labour shortages and the need to truly connect entertainment experiences with individual visitors are accelerating the need for automation, and spectacle alone rarely creates lasting engagement once a guest has seen it before.
What’s changing is where value is created. Creating memorable moments takes more than a series of individual touchpoints. It requires intelligent, connected environments that adapt in real time, anticipating needs, removing friction and placing each visitor at the centre of the experience. The real opportunity lies in the intelligence layer on top of the ride, the screens, the venue: systems that understand context, adapt in real time and create experiences that feel personal to every visitor.
We help IP owners, venue operators and technology providers create these adaptive experiences by combining agentic AI, advanced sensing and intelligent orchestration. From personalised journeys and refreshable content to dynamic venue operations, we enable experiences that continuously evolve, making every guest feel that it was made for them every time.
食品・飲料
Food and drink have always played a central role in how people connect, celebrate and experience life. We’re harnessing first principles science and engineering to make those experiences better.
Combining sector insights with advanced fluidics expertise, we partner with clients to create distinctive food and beverage experiences, from the perfect crema and silky foamed textures to personalised interactions in both on-trade and at-home environments. Supported by on-site wet and dry laboratories and a dedicated beverage lab, we develop novel dispense systems from early science exploration and food-safe prototyping through to scale up and high-volume manufacture.
How to win in the new era of human-centred innovation
The new era of innovation will be defined by those who harness deep tech to put people at the centre. This report helps leaders understand shifting markets, uncover new opportunities and lead the next wave of innovation.
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専門性
We develop technologies that enable machines to better understand people, allowing them to interact naturally, respond appropriately and work more effectively alongside us.
Our experience in AI, sensing technologies, machine perception, behavioural science and human-centred design is equally critical to interpreting human actions, intentions and context. Functionality is applied where it is most effective, whether in sensor systems, decision-making algorithms or the interaction itself.
We draw on a wealth of experience when addressing each new challenge, having developed human-machine interaction solutions across a range of industries. By combining a deep understanding of human behaviour with advanced technology expertise, we create systems that people can use, trust and collaborate with naturally.
CC combines data from multiple sensing technologies to reveal insights that no single sensor can provide. From intelligent consumer products and medical devices to industrial systems, we bring together complementary sensing modalities to deliver more reliable, accurate and context-aware solutions.
Our expertise spans the fusion of data from cameras, microphones, radar, lidar, inertial, environmental and physiological sensors, alongside advanced signal processing, machine learning and AI. By combining multiple sources of information, we enable systems to perceive and interpret real-world conditions more effectively, overcoming the limitations of individual sensors and unlocking new levels of performance.
CC develops physical AI systems that enable machines to perceive, understand and act within the real world. By combining AI, robotics and sensing technologies, we help organisations create intelligent systems that can operate safely and effectively alongside people.
Our expertise spans the full physical AI stack, including whole body control, fine manipulation, edge AI, low-latency connectivity, digital twins and AI assurance. We apply functionality where it delivers the greatest value, whether in the robot itself, at the edge, within cloud-based systems or across the wider operational ecosystem.
Our approach to agentic AI is built around five interconnected layers: sensing, perception, knowledge, reasoning and action. Together, they enable systems to understand the world around them, make informed decisions and take meaningful action.
By combining expertise in AI, human-machine understanding, sensing technologies, connected systems and software engineering, we help clients build agentic solutions that operate in complex real-world environments.
当社は、これまでに自動化が進んでいない領域、あるいは自動化が不可能と思われていた領域で、ロボット工学の研究を行っています。
そのためには、ロボット工学における専門性以上のものが必要となります。先進的なセンサー技術、マシンビジョン、AIにおける当社の経験はすべて、「準構造化」タスク、すなわち定義は明確であるものの、単に反復するだけではないタスクの自動化に対して重要な役割を果たします。たとえば、樹になっているリンゴをすべて摘み取るロボットではなく、熟したリンゴだけを収穫するロボットを作る、というようなことです。
当社では、産業用、コンシューマー用、農業用、医療用など、広範な領域でのロボティクスソリューションの開発経験を持っており、新しい課題の解決に当たっては、過去の豊富な経験を活かします。
ケンブリッジコンサルタンツは高性能シミュレーションツールの分野において最先端に位置し、自律化システムの検証を行う総合的なサービスを提供しています。
当社は、合成データを活用して専用の動作環境を構築し、AIアルゴリズムの実行によってセンサーの性能を評価する、独自のアプローチを有します。
この先進的なシミュレーションは、最大95%におよぶデータ収集コストの低減、製品開発の加速、安全性やシナリオベースの検証の改善など、多くのメリットを提供します。
液体、ガス、熱の流れを理解し最適化する技術は、システム設計における重要な要素です。想定したシステムにおける熱の流れや液体やガスの反応を理解できれば、検証の繰り返しに要する時間やコストを大幅に低減できます。
この分野における初期の成果の例として、インクジェット印刷技術があり、ここからはDominoやXaarといった10億ドル規模の企業を含め、数多くのスピンアウト企業が生まれています。
当社のコンサルタントのチームは、ナノ流体工学、マイクロ流体力学、多相流体の工学技術に精通しており、特に、広い温度範囲におけるエアロゾル生成を得意としています。また、DNA溶液のエアロゾルや噴霧器でも顕著な成果を上げています。
Our Product realisation capability ensures that products are not only innovative but also manufacturable, functional, and optimised for the end-user experience. This holistic approach integrates design, function, and manufacturing right from the start, ensuring a smooth path to production.
A core element of realisation is our Design for Manufacturing (DFM) expertise. Our DFM engineers and New Product Introduction (NPI) teams collaborate closely with our trusted Contract Manufacturing (CM) partners to ensure designs are optimised for both performance and manufacturability. This close partnership reduces costly iterations and speeds up the journey to market.
We go beyond traditional DFM by addressing cross-functional challenges, optimising mechanical architecture, UX, and ID, while maintaining design authority throughout.
This is especially valuable for breakthrough innovations, allowing us to deliver high-quality products faster, providing significant value to our clients and giving them a competitive edge.
By overcoming constraints around size, weight and power, CC uses miniaturisation to create products and experiences that are more intuitive, wearable and seamlessly integrated into everyday life.
Through first-principles engineering, we reimagine technologies and system architectures to deliver greater capability in smaller, lighter and less intrusive form factors. We create highly integrated systems that consolidate functionality, increase performance density and overcome the limitations of traditional designs.
From consumer devices and wearables to medical technologies and sensing platforms, we help o unlock new possibilities without compromising performance.
施設
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食品・飲料ラボ食品・飲料ラボは、安全な食品や飲料システムを開発するという目的に特化して設立されたラボです。専用のラボがあるため、新製品の設計と検証に必要な作業や機器の使用をすべて社内で行うことができます。 ケンブリッジコンサルタンツの提供する、科学に基づいたテクノロジー・イノベーションにおいて、定量的かつ科学的な検証は欠かせませんが、味覚の検証も必須事項です。このラボに限っては、食べ物や飲み物が禁止されていません。むしろ、飲食は欠かせません！ |
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プロトタイピングワークショップ電子回路とメカのプロトタイピングワークショップでは、技術的に信頼できるプロトタイプの作成が可能で、アイデアを形にし、その価値を明確に実証することができます。同時に、ISO 9001、ISO 13485、ISO14001の規格に準拠した、極めて高い品質基準を維持することもできます。 当社では、最新のCNC加工機やフライス盤、旋盤、溶接機、ワイアハーネスやケーブルの加工機を使用して部品を迅速に作成することが可能なため、フルスケールのプロトタイプを構築して検証や利用者トライアルを実施できます。 |
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分析ラボ当社の分析ラボでは高精度の計測と分析が可能であり、幅広いプロジェクトに使用されています。 ラボには、ガスクロマトグラフィー質量分析計（GCMS）、Mastersizer粒度測定装置、スプレーテック・レーザ回折式液滴径測定装置、高速および温度イメージングカメラ、急速現像カスタム画像解析ソフトウェアなどの専門的設備が備えられています。 |
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バイオ工学ラボバイオ工学と分子生物学を扱う最先端施設は、代謝工学やタンパク質合成技術の活用に秀でており、お客様のニーズに対応した革新的なバイオ技術応用製品を開発できます。 バイオ工学関連施設では、病原性菌株の取り扱いに必要なレベル2の封じ込めが可能で、自社ライブラリによってDNAのモジュラー構造の設計と合成を高速に実施できます。合成生物学の高度な専門能力を備えているため、バイオセンサーとして有機体を構成する能力に特に優れており、ヘルスケアや産業用バイオ技術向けアプリケーションに応用できます。 |
専門家チーム
ジェズ スターク
Global Head of Consumer Business
ルース トムソン
SVP - Global Commercial Head, Consumer Business
ジェニファー ゴメズ
デジタルトランスフォーメーション / コンシューマー部
エドワード ブルナー
産業＆コンシューマ事業本部 アジア事業開発 グループ長
Sam Kingston
Commercial Head of Consumer Electronics
ヨハナ マーティン
Associate Director Consumer Disruption
