Plug in, cash in: Pathways to accessing billions of untapped value in the future grid

by Eric GriessGavin DoyleDavid Pugh and Niall Mottram | Jun 17, 2025

How can the energy industry unlock and coordinate latent grid flexibility fast enough to seize emerging revenue streams, avoid costly infrastructure upgrades, and increase reliability and resilience?

This indispensable report, created by Cambridge Consultants in collaboration with Cambridge Cleantech, unpacks the key challenges and opportunities of the future grid. What’s more, it has findings that point to a clear answer – thanks to research, interviews and a roundtable with senior stakeholders in the energy and climate tech industry across the UK and Europe.

Accelerating the equitable deployment of accessible energy flexibility, enabled by Virtual Power Plants (VPPs), is the way forward. Here, we define VPPs as a coordinated set of DERs (solar panels, energy storage, EVs and heat pumps) that collectively function to enhance grid stability, reduce costs, and maximise renewable energy usage.

Turning this forward vision into real-world impact demands collective action involving a diverse network of participants. Recognising this, the report suggests solutions, optimal areas of innovation and tangible actions that energy market stakeholders can take to help achieve shared goals. Download your copy below.

VPP report front cover mockup

Expert authors

Head of Sustainable Technologies | View profile

Eric is an experienced leader in the climate tech industry, utilising his systems design expertise to help industries navigate complex innovation environments. He also spearheads climate tech acceleration activities focused on scaling world-changing solutions.

Senior Consultant - Technology Strategy | View profile

Gavin advises clients on the impact of technology on their business strategy across multiple disciplines, including communications and digital services. His experience spans the industrial and energy sectors. Gavin is focused on developing innovative technology-driven strategies to enable businesses to thrive, while anticipating future technology developments and reacting to technological change.

VP Sustainable Innovation | View profile

David works with businesses and governments of all sizes to develop deep tech solutions that create environmental, societal and economic value. With over 10 years of experience in sustainable technologies he focuses on finding the right technologies to solve real world challenges.

VP of Energy & CDR | View profile

Niall leads business development in our Industrial & AgriTech group, focusing on identifying new opportunities for ambitious companies through the leverage of emerging technologies and implementation of new business processes.

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